Chapter 18. Social Media and Marketing

The new media feature Nike has developed is called "Twitter RSVP". (Only eligible for Twitter account users only) The way it works is Nike stores across the country tweet hash-tags that you will have to message back to, with the following info: Product hash-tag, first & last name, and size, once it's done, Nike will respond back on a fist come first served bases to those who successfully completed the message. With the replied message customers get the opportunity to purchase the product. This makes it easier for Nike to have a more complete interaction with the consumer. This also gives them feed back in areas of populations throughout the country, contributing to future locations in areas not yet explored by Nike Inc. Nike keep coming up with ideas in order to manufacture, sell and satisfy their customers and distribute their product accordingly in favor of the public themselves.