Nike can be seen as a juggernaut when it comes to the strategic planning, retailing an advertising their products, also in the way consumers view their products. Nike products cannot be categorized into just one area. Nike products can be categorized in every kind of retail product. Some footwear can be considered a shopping product, because some are more expensive then other athletic shoes. Due to this fact a person in search for a limited Nike shoe would shop around and compare this product with other highly expensive athletic shoes. Nike athletic apparel can also be seen as a convenience product because nike products can be found in almost any retail store even if they don't specialize in athletic apparel.
Nike markets and advertises their products consumers do have the idea that they have a specialty product with a special clientele. Those who buy Nike products are not likely to except a substitute and thats because of design. The creative power of Nike make hundreds of decisions daily that impact thousands of products in their portfolio. Ultimately, these decisions shape Nike’s footprint. Nike gives designers feedback in key areas like materials, waste, chemistry and innovation, this helps them make important decisions. This all shapes up Nike's footwear concept.
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