Chapter 17. Personal Selling and Sales Management

Nike's way of persuading consumers is by showcasing the quality of the product. The company doesn't do much discounts. If they do have a sale it would be through retail stores such as Footlocker, Modells, Foot Action and Finishline. They do more of a point of purchase promotion system in such cases. One example would have to be this Nike's new "Nike Hyperdunk" sneakers with the additional "Nike Plus" a system in which you can train and exercise and when your done, you can upload your Nike device to your computer and it will give you all your daily training results instantly and also compares your athleticism with other people in the world. Nike retailers provide their customers with the best one on one customer help/assistance to make the personal sell that much personal. When the customer becomes interested, Nike relies on the salesperson to do what it take, whether its visuals, adds or color scheme or even pitch a new sport gadget to make the sale because it's harder for a company to effectively sell their products if there isn't much discounts or coupons.