Chapter 11. Developing and Managing Products

With Nike, new products are important to sustain growth, increase revenues and profits and replace obsolete items. It's seems like every time you turn on your television computer or even walking around the city, you can't go a day without seeing some type of advertisement  for Nike. all of Nike's new product have become more environment friendly. One of Nike's product that was introduced a couple years that still gets a lot of heads turning are the Nike Free Run. The Nike Free Run product feels like you're walking on clouds. wearing the sneakers literally feels like your barefoot. Th e Nike Free Run product are manufactured with recycled materials and one of the most flexible shoes you will ever wear on your feet. 

Nike doesn't have much of a problem with product life cycle. For example the Nike Air Max series that were manufactured in 1995 are still in high demand today. The only difference between a 1995 pair and today's pair is the material used to manufacture the sneakers. Their now more light weight and composed from different reusable materials. Nike also has begun to start using more technology with all their product, so for the near future expect to hear Nike coming up with new innovations and having their own stamp in the technology world.