Sunday, October 6, 2013

Chapter 5. Developing a Global Vision


Nike as a  company is focus on Sustainable business and Innovation. This will be integrated across Nike's business strategies, creating a more sustainable approach aimed at providing greater returns to its business, communities, factory workers, consumers planets across seas.
Nike expects products to have an environmental impact, contract factory workers who will gain from more sustainable manufacturing and their employees and shareholders who will be rewarded by a company that is prepared for the future. Recognizing the impacts of declining natural resources and the need to move to a low-carbon economy. At Nike, the goal is to achieve zero waste in the supply chain and have products and materials that can be continuously reused, no pre or post consumer waste. This vision is designed to drive innovative and sustainable business processes and models.
Other goals remains more challenging such as managing overtime in contract factories. Nike has also revised or clarified targets in a few instances due to a better understanding of the complexities of the issue or a change in strategy over seas with their plants and conditions. 

Improving Performance 

Factories that make footwear, apparel and sports equipment have a wide variety of environmental impacts, including their use of energy, water and diverse materials; the related creation of waste, greenhouse gases and other emissions and release of toxins. They have worked with contract factories for several years to improve their management of energy, water, waste, toxic materials and water discharges. Their committed to a goal of zero discharge of hazardous chemicals by their material vendors and contract manufacturers by 2020. Many of these environmental issues are also social issues as well. They expect the factories that make their products to comply with all legal and Nike requirements set out in their Code of Conduct and Code Leadership Standards and to be good towards the environment. As natural resources come under increasing pressure, a factory’s capability to use resources efficiently and reduce its environmental footprint is an indicator of its potential for long-term success, and at Nike this is what it's all about. Making product thats efficient, environmental and productive. 




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