Chapter 7. Business Marketing

Nike.com is a major asset to Nike's portion of sales when it comes to everything Nike and the things you are interested in. Nike.com has got you covered from the everyday walking or running shoe right down to the on field cleats. Nike Inc. holds the advantage against its competitors with weekly and monthly release which gather in a rather large amount of demand or hype. Nike has its own twitter handler which goes by @Nikestore on twitter. This aside of Nike's other several twitter such as separate twitter handler for its several location such as @NikeNYC, @21Mercer. Nike has a very reputable amount of followers and even though this is a new feature Nike Inc. knows how to approach and penetrate the young market via the internet. Nike already understands the prestige exclusivity that their products carry now, taking this into a matter of applying the penetration to the internet market Nike releases popular sneakers via twitter link only. 

Nike has been very successful over time as a very well developed and managed brand. Nike saves money due to the fact that Nike Inc. do not make their own shoes instead Nike hires factories in other countries to make their products there for Nike saving by having the products made elsewhere and having to pay less, Nike also benefits from this because now Nike uses a strategic alliance with retailers such as Finishline, Footlocker and even Macy's by supplying them with Nike products to be sold to the consumers. Therefore Nike reaching the public from many different retail chains. Nike also ensures trust of their consumers with the use of warranties on all their products. Nike gives a certain amount of time to return products, although if the product is in new condition, Nike allows you to return the products at any time also Nike allows you to purchase a product anywhere else such as Footlocker, Finishline, and any other place you cant think of the Nike warranty applies to any location. Nike will reimburse you with a Nike gift card and if not, Nike also provides a contact number where you can call and speak to a representative where they will help you with all your needs. 

Chapter 8. Segmenting and Targeting Markets

Nike utilizes the methods of Segmenting and Targeting Markets in order to optimize sales of their products. Nike identifies the market and segment depending on the product that they are selling. Nike mainly uses Demographic Segmentation in order to sell their products. Nike divides up their footwear by the gender of which they are being made for Male/Female. They also base it on the ages of the customer (Infant, Youth Sizes, Big Kid Sizes & Adult Sizes). The prices of the sneakers are usually satisfying to every income class since there are a huge variety of low priced, high priced sneakers. Nike also utilizes Psychographic Segmentation to further their sales of their products. A lot of Nike Sneakers are broken down into lifestyle sections. Sneakers are broken down into, Running, Golfing, Basketball, Football & casual etc. These also serves as Nike target Markets for their sneaker, based on what their interest are.